As per our 2020 surveys on AI adoption across end-user enterprises-
Why must data storytelling mature into AI storytelling?
While 2020 saw enterprise AI adoption mature from point initiatives to strategic capabilities, only a small percentage of senior leadership respondents (less than 10%) suggested that they were satisfied with the level of maturity that their AI CoE's and teams have reached, in terms of AI strategic impact assessment, metrics definitions, articulation and communication.
90%+ senior leaders admitted that neither their own AI narratives nor the ones from their tech/ service provider partners have matured into strategically relevant business-impact based stories.
The dire needs to cultivate the art and science of AI storytelling becomes clearly manifest in these numbers. Good AI storytelling practices are really not visible, and often not even well understood by the leaders and AI practitioners themselves! This is true for a majority of the strategic enterprise-wide AI adoption initiatives, be it in technology & service providers landscapes or in end-user businesses and AI capability centers. Most of these organizations have got varied degrees of maturity when it comes to data storytelling, having invested in multiple data visualization tools.
How to move up the maturity ladder of data storytelling to enterprise-grade strategic high-impact AI stories?
Data storytelling and AI storytelling have core similarities in terms of technical capability requirements and usage of visualization & narrative generation tools etc., but there are a few key differences across critical parameters like scope, capabilities & components, granularity, focus and impact:
Net net, enterprise leadership in end-users and/ or tech/service provider companies must mature from only data storytelling to more holistic AI storytelling, to move up the exponential AI impact/ value maturity curves. Only then the clarity & visibility of the road ahead will improve the certainty of their strategic decisions in the mid to long-term horizons.